FORMEX 1.0: 1999 – 2015 With a strong emphasis on comfort, functionality and a very unique design (hence the name FORMEX, which derives from the French “forme” (English “shape”) and “extreme” (English “extreme), the engineers at FORMEX took to the drawing boards. By the end of 1999, the first FORMEX watch was born and opened the door for a new generation of timepieces. Inspired by the engineering and mechanics of high performance racing cars and bikes, it featured the brand’s signature patented Case Suspension System, which led to a more robust and comfortable watch. In the following decade, FORMEX launched a selection of modern timepieces and became widely recognized among aficionados of extraordinarily designed sports watches. FORMEX 2.0: 2016 – going forward In October 2016, FORMEX completely opted out of brick and mortar sales, going down the direct and online only route. Being detached from any retailer and selling exclusively over the Online Shop, FORMEX is no longer bound to conventional margins and is now in direct contact with its customer - in all stages of buying and owning a watch. The new FORMEX models are infused with our dedication for Speed, Precision, Mechanics and Adrenaline – Passions shared with a team of young athletes pursuing their dream to be the best at what they do.