Earthpaste began because we couldn’t find a natural toothpaste we loved for our families. We wanted a toothpaste that was as natural as possible, so we started with hydrated Redmond Clay and added Xylitol, essential oils, and Real Salt. And that’s it. Earthpaste is amazingly natural toothpaste. Due to its simple list of natural ingredients, Earthpaste’s consistency becomes more fluid when you brush, but it fully coats the teeth, leaving them clean and fresh.