READY FOR A CHANGE? THE TRUTH - most protein bars today are candy bars in disguise. Though marketed as "healthy", these bars are loaded with preservatives, fillers, sugar alcohols and other garbage. We believe you deserve more. The Best Bar Ever is the new standard for how protein bars SHOULD be made. Using only REAL food and premium proteins, our bars are made from scratch and taste AMAZING! Since our bars don't contain preservatives, they need to be kept in the fridge - where FRESH food belongs. So try one today and TASTE THE DIFFERENCE!