All of our products have a loyal customer price attached! Loyal customers doing the 90 day challenge get the wholesale price on all products. All you have to do is purchase one product per month for 3 months. There are no membership fees and no minimum purchase. You can try different products each month or the same ones, you choose initially. Then after the 3 months you never have to order again, but if you do you'll get the wholesale price for LIFE.