Never heard of us? Great. The last thing we want is mass appeal. Understand: we are not a fashion brand. Instead of chasing trends, we'd much rather devote our energy toward designing classic footwear and offering a premium customer experience. Please don’t call us minimalist either. We take shoe construction and materials so seriously, you might even call us obsessed. We’re maximalists when it comes to what matters. We are not out to build an empire or save mankind. All we want are fresh sneakers we can wear without seeing everyone and his grandmother in the exact same pair. No loud logos. No lofty mission statement. Just the ever enduring longing for originality.