Wolfgang's was created in 2003 after purchasing the archives of famed concert promoter Bill Graham (born Wolfgang Grajonca). The collection not only included all of the concert memorabilia from the Bay Area dating back to the 1960s, but also the master recordings of these shows. Since then, Wolfgang's has acquired dozens of memorabilia and audio/video archives, created new products exclusive to Wolfgang's, and consigned third parties' items - compiling what the Wall Street Journal called "The most important collection of rock memorabilia and recordings ever assembled in one business!"