The naming of Silver Fern™ comes from the family heritage and association several members and owners of Silver Fern™ have with the country of New Zealand. The pristine and adventurous mountains, rivers, and valleys of New Zealand seemed an appropriate image to fit a new brand in health food and nutritional supplements. The silver fern, or cyathea dealbata, is a medium-sized tree fern native to New Zealand and is a symbol deeply associated with the country and her people. In a similar way that the maple leaf is considered a national symbol for Canada, the silver fern is considered an unofficial symbol for New Zealand. It appears in politics, national sports teams logos and crests, national brands, print material, and is often the basis for tribal and native tattoos.