Using scientifically proven and user-tested methods, Pavlok uses both Positive Reinforcement and Negative Reinforcement to help users form good habits. It uses vibration, sound, and even a jolting shock to get users to stick through with their commitments. Pavlok works with iOS and will also support Android. Pavlok is a software + hardware solution. Pavlok’s initial use cases are: EarlyRiser, an alarm clock that shocks you if you snooze, Pavlok Focus, which breaks the habits of overusing social media, and opening too many tabs, and Pavlok Fit, which uses rewards and penalties to commit you to exercising, daily.