British – We are an independent British Brand, which has seen phenomenal growth during a period of extreme global financial turmoil. We use British designers, British engineering, British components and have extensive links with leading British universities as part of the VQ Intern Programme (VQIP), which offers industry placement opportunities to students in a range of backgrounds. Colourful – We rebel against traditional thoughts of consumer technology products being just Black and Silver. We believe that colour and design are key to who we are as individuals, and vital for our core consumer target group. Our ever expanding colour range is currently up to 11 colours – along with 3 Exclusive Emma Bridgewater Patterns. Innovative – As an independent brand we are dynamic and innovative, that includes not just product design but the way we look at every aspect of the business. We want to differentiate ourselves by breaking from the norm and being non-traditional.