From the creators of the breakout series Inside Quest comes Impact Theory™, a new weekly interview show that explores the mindsets of the world’s highest achievers to learn their secrets to success. Hosted by Quest Nutrition co-founder Tom Bilyeu, Impact Theory is designed to give people the tools and knowledge they need to unlock their potential and impact the world. Subscribe for new episodes every Tuesday. Our mission is to free people from The Matrix. Said another way, we want to end the poverty of poor mindset. We are very aware of how vague that is, and I will punch myself in the mouth if all we succeed in doing is motivating people. That holds no interest for us as a team, and perhaps least of all for me as an individual. We want to build things directly, and help others build things that solve what we believe to be the world’s biggest challenges. That’s why we’ll be running this company like an economic engine and not a non-profit. That is the only way for us to control our own destiny and not approach the world with our hand out. Additionally, the market gives instant and brutal feedback as to whether or not you’re delivering value. That forces you to get very specific, very fast.