Home Instead Senior Care specialise in the non-medical care of older age adults in their own home, providing a welcoming alternative to life in a care home. The service is built around the individual needs of each of the clients and is delivered by a handpicked team of CAREGivers – chosen for their caring nature and professionalism. The care is companionship-based and clients and CAREGivers are matched on personality and interest so that a relationship develops and the service does not feel like the traditional perception of ‘care’. The service is highly personalised around the needs and wishes of each individual client (such as time of call)and covers various activities ranging from a simple chat over a cup of tea through to round the clock support involving personal care and dementia care. Caregivers do not wear uniforms and the care visit duration is a minimum of one hour -often longer, allowing ample time for care and support without feeling rushed.