Have you ever gone out to dinner and been like, "Jesus, I just spent all this money here, wouldn't it be nice if the restaurant paid for me to take a cab home?" We have. A lot. Especially when we've had too much wine. "Sending a car" is something businesses do for celebrities. We wanted to bring that experience to regular folks. Plus, chipping in for taxis is awesome customer service. And it's better (and cheaper) than ads.