Hey Dude Shoes make use of revolutionary Flex & Fold Technology. What does this mean? Simple. Our shoes can have all the style and support of a normal pair of shoes, while having a fraction of the weight and twice as much comfort. Founded in 2010, Hey Dude Shoes came into existence with one goal, to completely change the way we think about footwear. Do Your Feet a Favor and put them in a pair of Hey Dude Shoes today!