Your body is either ACIDIC or ALKALINE; Acid is BAD and Alkaline is GOOD. Since our diets and lifestyles pump us up with damaging acid, it's important to consume alkalizing foods and minerals every day so that your body doesn't deplete its own resources trying to neutralize all that acid. Our line of alkaline superfoods and supplements, and programs, neutralize the acids in your body, naturally promoting a healthy alkaline level. Living an alkaline lifestyle allows you to lose weight, fight inflammation, detox your body, and reclaim your health and energy! Use it every day and...GET OFF YOUR ACID!