Firms like Uber have spoiled us — we expect instant access and response to our requests. All software vendors want to achieve better adoption and engagement. Adoption comes primarily from ease of use. Engagement is based on whether the software solves a relevant problem. Engagement plus adoption creates network effects. Krumbs’ SDK helps developers build software that is easy to use and improves engagement. Our software makes data input easy and scalable; from a simple click on our Intent Panel to large scale IoT sensor feeds. We make engagement worthwhile by connecting reporter and responder in real-time - and closing the loop at the end of the action. The functionality we deliver is part of an emerging category called Systems of Engagement software.