Eat the Ball® – Bread of a new Generation Eat the Ball® is bread fresh frozen that offers unique benefits regarding product features and handling. Eat the Ball® tastes fresh for at least 24 hours after defrosting. In a stayfresh bag, Eat the Ball® can be stored at room temperature for up to 3 days before being enjoyed toasted. Eat the Ball® is fermented and frozen with care in the innovative pro.ferment.iced® production process. In addition to new creative possibilities for the shape of the bread, this also means a long shelf life while using natural ingredients and straightforward preparation thanks to simple defrosting. This transforms bread into a high-quality convenience product for consumers. The bread of a new generation! Frozen fresh, simply defrost. Made with care with natural ingredients and fresh for 24+ hours.