The inspiration to our epic watch collection of iconic coolness came from an awesome man whose nature seems to be a rarity. His utmost awareness on values and proper, though effortless, manners, makes others feel at the top of their game. This man is Richard Brathwait, the author of "The English Gentleman" from 1631, a historic master piece and the first documented establishment on the Gentleman, an art that is now lost. To continue his legacy we have created a symbol of the modern man who practice the heritage of a gentleman. This man is the last to walk in a door, and the first to give up his seat. He is ever generous, not to see the smile on other people's faces, but because it is in his nature.