Our vision is to emphasize all Muslims the importance of the prayers lies in the fact that no matter what actions one performs in his life, the most important aspect is one’s relationship to God, that is, one’s faith (imaan), God-consciousness (taqwa), sincerity (ikhlas) and worship of God (ibaadah). This relationship with God is demonstrated and put into practice, as well as improved and increased, by the prayer. Therefore, if the prayers are sound and proper, the rest of the deeds will be sound and proper; and if the prayers are not sound and proper, then the rest of the deeds will not be sound and proper. Bella – ‘beautiful’, Ammara – “Lady with a strong iman” Officially launched today (26th July 2012) COPYRIGHT People who take our photographs are misleading their customers by displaying photos of garments that they aren't selling. They may claim the garments "look similar," but they truly don't, because all of our products are exclusively designed and produced by us. If somebody wishes to display good quality images, create icons, or write informative articles, then they should do so lawfully and not take that which doesn’t belong to them.