One of Manychat’s coolest superpowers? Automating comments. It’s like cranking your Instagram engagement up to eleven. If you’re tired of just “liking” posts and want to connect with your followers, this is hands-down one of the best tools out there. (We know we’re a little biased.)
Comments Automation is one of its most exciting features — it’s like having a helper boosting your engagement game by responding to user comments automatically. We put together this handy guide to help all new Manychat users — and maybe those who aren’t using us yet — get the info they need to transform how they connect with their followers every day.
From DM automation to Instagram comments, learning the power of the auto reply is huge when promoting a specific post. Get your followers engaged and that comment section on fire with a few simple Manychat moves.
What is Comments Automation?
With Comments Automation, you can automatically slide into any user’s DMs when they comment on your post — awesome, right? It’s like rolling out the red carpet for your followers, welcoming them straight into your Manychat flows and CRM. And here’s the best part: You’re not stuck with just one boring message. You can trigger an entire flow with multiple steps to keep the conversation going and nurture that connection. The automatic response is a killer way to get conversions happening and to harness the power of those Instagram followers who want to talk, they want to buy, and they want to get in your sales funnel. Those queries are there to monetize, people!
You’ve got the power to decide which posts will activate the automation, which words or phrases will get a response, and whether you want to send a quick message or dive into a full-on conversation flow.
If you’ve had the question on your mind of “how to automate comments” on your Instagram, look no further, Manychat is here to help you embrace automation and get those private messages activated into dollars down the sales funnel.
Why should I use Comments Automation?
Comments Automation is like having a magic wand for your Instagram engagement. 🪄
Imagine slashing the hours you spend replying to individual comments while boosting interactions — that’s what this feature does. Not only does it automatically send messages to anyone who comments, but it guides them into a flow you’ve designed, whether it’s for sales, promotions, or any other goal you’ve got in mind.
Check out these extra benefits you can look forward to with Comments Automation:
Improved communication efficiency
Automating key marketing tasks erases the chances of human error, cuts out redundancies, and frees up your time to focus on the work that really matters.
Easier delivery of personalized content
With Comments Automation, you can craft a personalized vibe for your posts on autopilot. Want a one-size-fits-all “Thanks!” for every post? Done. Need a “Congrats, you’re in the giveaway!” for that special promo? Easy. You’re in control of the flow.
Better customer experience
Comments Automation isn’t just about saving time — it’s about making your followers feel seen and special. Use our randomizer to mix up messages and figure out what really clicks. The result? More engagement, less fluff. And guess what? Setting up a randomizer is a breeze. Just double-tap or right-click in the flow’s background, drop in the block, and watch that comment engagement flourish.
Improved scalability
Trying to grow your following by hand? That’s like filling a swimming pool with a teaspoon. Comments Automation swoops in, grabs the heavy lifting, and overhauls your Instagram. Say goodbye to the Instagram DM grunt work and hello to amplified results.
How to apply Comments Automation to your profile
There are two ways to set up Comments Automation, and both are super simple.
Option 1: Starting fresh? Head to Growth Tools in the Dashboard, hit New Growth Tool, scroll down, and select Instagram Comments. From there, you can build your flow (that’s Manychat lingo for a message sequence that kicks in when someone slides into your Instagram DMs).
Option 2: Already got a flow in mind? You can set up Comments Automation right from that flow. Just make Instagram Comments the starting point, and boom — you’re ready to run a giveaway or any other flow you’ve cooked up. Your followers will love it.
Comments Automation best practices
So you’ve got Comments Automation all set up. Now, let’s make sure it’s working its magic to the fullest. Quick heads-up: For the automation to kick in, someone needs to drop a comment on one of your Instagram posts first. That’s when the real fun begins — their Instagram comment triggers the automation, sliding straight into their DMs and pulling them into your flow.
Want to really squeeze the juice out of Comments Automation?
Encourage comments
To get people into your flow, it helps to encourage Instagram comments on your post. If you’re hosting a giveaway, your caption might say, “To enter the giveaway, tell us your favorite food in the comments!” Anyone who comments gets an automatic entry and joins your flow. Simple.
Get specific
Remember, you’ve got options. You can tailor flows for each post or go broad and cover them all. Picture this: A universal “Thank you!” message for all your Instagram posts, while a special “Congrats, you’re in the giveaway!” flow springs to life only on that specific giveaway post. An automated reply is what you make it, so make it your own.
Choose triggers
You’ve got the power to pick and choose which words or phrases will spark Comments Automation — and which ones won’t. Imagine setting it up so anytime someone drops “love” in their comment — like, “I love your brand!” — they get an instant DM with something like, “Thank you so much! We love our customers too <3.”
But hey, not every comment needs a reply. You can also block certain words or phrases from triggering your automation. Maybe you don’t want to respond to comments that are spammy or a little off. It’s all up to you.
You could set your automation to run on all your posts except when a comment includes “free” or “follow me.” You set the rules, and you can tweak them anytime to make sure the right people get pulled into your flow while keeping the riff-raff out.
If you’re on the fence about signing up for Manychat, what’s holding you back? It’s free! Sign up today and let us help you take your Instagram presence to the next level. Embrace the power of the automatic response, be the master of the comment thread and show those Instagram followers the power of Manychat.
Get started with Instagram DM Automation by ManyChat!
